Head of Marketing & Communications

Head of Marketing & Communications
Employer: Leeds International Piano Competition
Salary: £35,000-£37,500 (depending on experience)
Location: Leeds, UK

ABOUT THE LEEDS
The Leeds International Piano Competition is one of the world’s greatest music events and is
admired and respected around the globe. Known colloquially as ‘The Leeds’,the triennial
competition was established in 1963 and has launched the careers of some of the greatest pianists
in living memory.
Competitors between the ages of 20-29 undertake the First Round in Berlin, Singapore and New
York. Successful candidates then compete in Leeds through individual and collaborative rounds,
featuring chamber music performances and a concerto finale with the world-renowned Royal
Liverpool Philharmonic Orchestra. In addition, HD global streaming of the competition reaches
audiences in over 190 countries and achieved a viewership of over 1 million in 2018.
A major relaunch in 2018 redefined what a 21st century competition can do. The world-class prize
package supportsprize-winners to establish their careers through a stellar collective of
partnerships which includes artist representation with Askonas Holt, a recording with Warner
Classics, international tours in association with Steinway & Sons, a début at Wigmore Hall (London),
international solo engagements, BBC broadcasts and significant media coverage, as well as
bespoke mentoring and coaching.
We are also deeply passionate about the power of the piano to enhance people’s lives and are
regarded as leaders in our sector for learning and community engagement. We make inspiring
and enriching international artistic programmes which have young talent at their heart and use
technologies to innovate artistically and extend our reach.
Our unique approach has already established The Leeds in the top 4 piano competitions in the
world.We have recently set out our priorities for the next 5 years which will dramatically amplify our
global profile and enhance our artistic and social impact.

JOB PURPOSE
Take both a leadership and operational role in planning, delivering and evaluating all core
marketing and communications functions, taking strategic approaches to developing and
engaging audiences and participants with our programmes.
PERSON SPECIFICATION OVERVIEW
The Head of Marketing & Communications (HMC) at The Leeds International Piano Competition
will have a passion for the arts and culture, understand how they can contribute to society and be
able to capture their emotion and excitement in their marketing. A commitment to developing
audiences and creative engagement with the arts, particularly within local communities, is essential.
They will be an excellent communicator and strategic thinker with a broad knowledge of
deploying effective marketing and communications both within the UK and across international
boundaries. The HMC will also have a network of contacts amongst leading communications
channels and specialist organisations in the UK and elsewhere and the HMC will work
collaboratively to promote our Competition, the city and our partners nationally and internationally,
reflecting our distinctive heritage, culture and people.
The HMC will be a multi-competency individual with proven abilities in all major aspects of this job
description. They should also be committed to innovation in their field and personal development
of themselves and others.
MAIN AREAS OF RESPONSIBILITY
Marketing & Communications
• Lead on creation andimplementation of a comprehensive Marketing & Communications
Plan, including specific strategies for:
o Audience development
o International competitor cultivation
o Brand management and development
• Lead digital content curation and coordination, including e-news, digital marketing and
content plan for streaming channel (https://leedspiano2018.medici.tv)
• Management and coordination of social media channels and www.leedspiano.com
• Coordinate design, copy & production of all digital and non-digital marketing campaigns
and collateral in support of promotional and fundraising activities
• Liaise with external PR and design agencies as required
• Coordinate insight analysis including data, trends and competitor research
• Maintain an active understanding of emerging technologies and identify opportunities for
new developments and partnerships
• Generate earned income targets (competition applications; ticket sales; merchandise;
advertising)
Management
• Play an active part in the Senior Leadership Team in the delivery and development of the
organisation’s 5-year Business Plan.
• Establish KPIs to evaluate effectiveness of Marketing & Communications Plan, generating
reports and papers for Board of Trustees and other stakeholders as required.
Leeds International Piano Competition: Registered charity no. 1073251.169B Woodhouse Lane, Leeds, LS2 3AR, UK
• Delivery of plans on time and to budget.
• Negotiation of relevant terms and contracts.
• Overseeing and nurturing the work of other specifiedstaff, including interns and
volunteers.
• Work collaboratively and proactively with partners to achieve shared objectives.
• Work with the Operations Director to ensure all marketing functions are GDPR compliant
• Develop the capacity and capability of the core team to support the marketing and comms
functions effectively.
General
• Uphold the reputation of The Leeds at all times
• Commitment to equality,diversity and inclusion and applying this through this role
• Commitment to environmental sustainability and taking positive action through this role
• Other duties as may be required

Learn more about this position

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