Head of Communications

Head of Communications
Employer: Home
Salary: 32000
Location: Manchester

JOB DESCRIPTION
Purpose
To work closely with and support the Director of Marketing and Communications to drive our communications activity, telling HOME’s story in a compelling and inspiring way on and offline to multiple stakeholders, raising the profile of HOME within local, regional and national media contexts
Team Marketing & Communications
Reports to Director of Marketing & Communications
Responsible for Media & Communications Manager, Digital Content Manager
Main Duties
1. Work with the Director of Marketing & Communications to create and implement a communications and digital strategy to support delivery HOME’s Business Plan, articulating persuasive and compelling organisational messages
2. Manage and evaluate creative and targeted PR and media campaigns and content achieving significant coverage including news stories, opinion pieces, features, previews, reviews, listings and other editorial coverage for visual arts, theatre, film and engagement activity in a range of news, lifestyle and voluntary sector outlets as well as in specialist art press, in print, broadcast and online.
3. Effectively manage the Media and Communications Manager and Digital Content Manager, providing strategic direction, professional development and feedback.
4. Cultivate media contacts and a broad range of other influencers/advocates to increase awareness and appreciation of our wider social and artistic messages ensuring we are positioned and acknowledged as an example of artistic excellence.
5. Support the Director of Marketing & Communications on crisis communications & reputational risk management.
6. Manage and grow an up-to-date and active database of media contacts and influencers,
7. Extending our networks and proactively cultivate new relationships, fully respecting all
relevant data protection policies, coordinating and sharing knowledge with colleagues
8. Produce, write and commission content for all relevant offline and online channels, liaising
with colleagues across all departments, as part of a comprehensive communications
strategy.
9. Effectively manage relevant budget lines
10. Proactively cultivate and manage face-to-face and social media relationships with regional, national and specialist press, (print, online and broadcast).
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11. Manage exhibition previews, theatre press launches and press nights, press screenings and other relevant events for key journalists, influential media, broadcast journalists, influential bloggers and other key stakeholders.
12. Build strong working relationships with media and press teams of other cultural venues and organisations in the north west and further afield.
13. Support the Digital Content Manager to develop innovative online content and social media activity that generates dialogue with our audiences.
14. Commission and co-ordinate photography and digital documentation of activity as appropriate.
15. Deputise for other members of the department as required
16. Implement GMAC policies, in particular those around diversity, environmental sustainability and access
17. Carry out additional duties as deemed appropriate by the Director of Marketing & Communications.
18. Work evenings and weekends as appropriate
19. Undertake national & international travel as required.
This is not an exhaustive list of duties and HOME’s management may, at any time, allocate other duties which are of a similar nature or level.
PERSON SPECIFICATION
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ESSENTIAL
DESIRABLE
QUALIFICATIONS AND TRAINING
Educated to degree level
Professional development in journalism, PR and/or digital.
SPECIALIST KNOWLEDGE
Excellent knowledge of and interest in the UK arts scene, especially North West
cultural activity with a good
range of professional contacts.
Excellent understanding of and high level
commitment to equality and diversity
Up-to-date professional knowledge in
arts/entertainment, charities and media and all associated legal obligations.
EXPERIENCE
2 years+ managing a team in a similar role
Journalism or professional
writing experience.
Experience of devising, implementing and
analysing successful social media strategies
Experience of planning and delivering events
Proven track record in delivering effective media campaigns and PR
projects.
Experience in dealing with sensitive media issues
Proven track record in developing and maintaining comprehensive media databases
PRACTICAL SKILLS
Persuasive and accurate communications
skills that motivate, build trust and add to effective relationship-building.
Effective use of media monitoring tools and social media analytics to measure and report on performance
Creative and strategic journalistic sense, identifying stories and interests to engage a wide audience
Excellent organisational, planning and administrative skills, including the ability to
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prioritise and manage own workload
Strong IT skills
DISPOSITION AND ATTITUDE
Pro-active engaged and dynamic with a
wealth of strong media contacts both regionally and nationally
Motivated collaborator and self-starter able to work calmly under pressure to
deadlines
Desire to learn new skills, with an excellent eye for detail and a problem solving
attitude
Ability to embrace change in current processes and to continually improve own
performance and that of the team
Willingness to work unsociable hours, including evenings and weekends
when required.

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Head of Communications Home