Senior Marketing Executive - Leading Art Fair

Senior Marketing Executive - Leading Art Fair
Employer: Clever Polly Talent
Salary: 24-30K Pro Rata
Location: London

This is a superb opportunity to take on a senior marketing executive role and play a key part in delivering two essential events - the UK’s leading modern and contemporary art fair and the UK’s premier event for showcasing new talent in design.

Calling talented marketing executives with brilliant all-round campaign marketing skills, a strong preference to work within a creative context and, ideally, a keen interest in modern and contemporary fine art and contemporary design.

The role is currently envisaged as being part time (four days a week) on a permanent contract. We are also open to considering this a full time role. So, whether you require the flexibility of a four-day week, or you are looking for a full time role, we welcome all applications from talented marketers with the highlighted skills and interests in campaign and event marketing, art and design.

Apply for this role:

About Us:

We are one of the UK’s leading large-scale events companies with a thriving multi-award winning portfolio and a mission to both develop existing brands and create/acquire exciting new events. Our shows, rigorously underpinned by expertise in each sector, are stylish, professional and theatrical - big on production values. We aim to truly engage with our audiences and exceed the expectations of visitors, exhibitors and sponsors.

Our culture is supportive, inclusive and nurturing, whilst being high performing and accountable. We believe that highly motivated people who are passionate about what they do and enjoy their work create high-performing, successful teams and business.

We offer genuine career progression within a vibrant, creative environment, competitive remuneration and comprehensive benefits.

The Role:

You will play a key role in the planning and delivery of the campaign for two major events - The UK’s leading modern and contemporary art fair, and the UK’s premier showcase for graduate talent in design disciplines. The art fair takes place annually bringing together over a hundred leading international galleries - showcasing exceptional work from both leading figures and emerging talent. The design event is the UK’s most important exhibition for graduate design, ensuring that the lifecycle of the design industry continues and thrives.

You will assist in the planning and delivery of the communications campaign for these events with a view to achieving the right quality and quantity of visitors and exhibitors and meeting the required revenue targets where applicable. This is to be achieved through pursuing a fine and effective understanding the market; working with the internal team, external suppliers, partners and exhibitors to gain further insights into our customers’ needs; inputting into the marketing plan and into the visitor target groups and by delivering the marketing communications campaign for events.

Core Responsibilities:

*To work with the Marketing Manager and Events team on the creation, development and implementation of the communications plan in order to achieve event objectives
*To work with the Marketing Manager and Events team to produce targeted and effective marketing collateral
*To assist the MM in planning and implementing the visitor marketing campaigns including advertising, print, direct mail, social media, special promotions, media partnerships, web media and liaising with PR agencies
*To help maintain day-to-day relationships with relevant agencies and suppliers including; creative, ticketing, print and media buying, and PR
*To research and compile direct marketing and advertising schedules with the Marketing Manager
*To update show websites in a timely manner ensuring messages are consistent with offline promotional material
*To liaise directly with exhibitors to ensure they are apprised of relevant marketing activity and maximising marketing opportunities pre, during and post-event
*To help with delivery of event features (conferences and seminars) as required
*To input into the capture of survey data and interpretation of data for post-event reports and show development
*To deliver agreed briefs for relevant agencies and suppliers including; design, ticketing, print and website
*To oversee the development and maintenance of the show visitor database
*To manage email marketing through the event online website system
*To assist the Marketing Manager to collate and prepare detailed results of the marketing campaign and produce a marketing post-show report to assess the effectiveness of the campaigns and gain further insight into the events
*To work with the MM on the development of contra agreements and media partnerships and help maintain relationships

So - if you can take on all if the above with confidence & flair want to hear from you! Apply now attaching your CV and a brief covering message. I will contact short-listed candidates promptly.

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